Whether you are working to get a candidate elected or working on an issue campaign, having an effective communications plan is key. In this course, participants will learn how to create a narrative that reaches people across communities, how to build relationships with members of the media and use media for the tool that it is, and best practices for creating digital media in-house! This is an intermediate course that will go over the basics and dive deeper into communications and media. By the end of the course, participants will know how to write a full communications plan and know how to deploy tactics within it.